Barter cooperation — pros and cons. What is barter on the Internet?

Barter cooperation is quite a controversial topic in influencer marketing. Some online creators admit that they have no issue with it, while others categorically refuse, calling it "working for socks." In the current boom in online activity, can advertisers still offer barter cooperation? What are its pros and cons?

Table of contents

1. Barter cooperation — what is it?
2. Barter in influencer marketing
3. Who is Barter Cooperation for?

Advantages and disadvantages of barter

Barter cooperation — what is it? Although bartering was initially the most common form of collaboration (and, in fact, the only one), today many creators do not respond to emails with such proposals. Authors clearly state that they are not interested in working for products or samples — they consider it unprofessional and even insulting. Creating content online is often demanding work, and every professional in their field deserves to be rewarded. After all, when thinking about serious online activity, you should value your work. On the other hand, there are situations in which it is worthwhile to participate in free activities. But let’s start from the beginning and…